The heart of dziendobry is us: Jasmina Parkita and Norbert Serafin.
Alicja, Jasmina’s mother, and Tobiasz, our friend, are helping us.
Jasmina is a graphic designer and textile prints designer by profession – she graduated from the Academy of Fine Arts in Lodz. Norbert graduated from the School of Art and Design in Lodz with a major in Film and Television Production.
Before fashion, we did completely different things. Norbert produced films and music videos for the Polish hip-hop scene, Berlin-based vinyl record company Project Mooncircle, or soloists such as Kasa Kasowski. In 2015, he won the main prize for cinematography at the international OFF CAMERA festival in Krakow. He is passionate about analogue photography and you can often meet him with a camera in his hand. Jasmina was mainly involved in graphics and illustration, creating album covers for such artists as Czeslaw Spiewa, Happysad, Artur Andrus, Magda Umer or Indios Bravos, as well illustrations for children’s books, press illustrations for ‘Gazeta Wyborcza’ and ‘Charaktery’ magazine. She also works in theatre stage design and creates costumes cooperating mainly with Kielce Dance Theatre. Her professional portfolio also includes successful organization of several individual and group exhibitions.
Jasmina: “I have been drawing and painting since I was a child, and moreover I have always been interested in textiles. As a little girl, and later as a teenager, I would go through all my clothes giving them a makeover – sewing, cutting, dyeing them and so on. That’s why, after a long period of working exclusively with 2D graphics, I decided to study at the Faculty of Textile and Clothing in Lodz in order to transfer my graphic work onto objects and clothes.”
The idea to print Jasmina’s graphics on clothes came from Norbert: “Fashion chain stores did not offer any interesting sweatshirts or t-shirts. So one day I took the graphics, found textile print manufacturer, and made some clothes for myself. More and more friends asked me for similar clothes, and that’s how we made the first larger batch of T-shirts. Such were the circumstances of the dziendobry brand creation in 2012.
We invented the name “dziendobry” quite spontaneously. It is intended to bring positive energy. The most important things for us, were to give the brand a Polish name, and for it to be sweet and optimistic. The phrase “good day” is a nice greeting and, clearly, a wish to have a good day.
We want your every day to be a good day with our clothes!
In the first year of dziendobry’s existence, we did everything spontaneously and intuitively – e.g. we dyed t-shirts in big pots on the home cooker, which Jasmina then later on altered on a mini sewing machine that Tobiasz lent her – or we secretly did textile screen printing in a studio of the Academy of Fine Arts after classes. Over time, dziendobry has grown to such an extent that it was beyond us to continue with at-home manual production, so we started looking for small manufactories to help us with production. Fortunately, the textile industry in Lodz is still functioning quite well – there are still small sewing workshops, studios, and manufactories in the city that help us create our small collections.
At this point, we are focusing primarily on the textile patterns. We try to make each pattern unique. We transfer them onto our classic shirts, blouses, dresses, jackets, trousers and coats. We work on expanding our children’s collection, home textiles, etc. We focus on simple cuts and casual, comfortable style. We care about comfort and colour. We value comfort and colour. We want our clients to feel cozy yet special at the same time.
dziendobry is developed in accordance with the Slow Fashion philosophy, which gives us satisfaction, a sense of fulfilment and joy.
And apart from us, it also gives joy to others. We love talking to our customers – and the feedback we receive allows us to improve our products. It’s very important for us to produce special, authentic products – at the same time creating limited collections – which guarantees our customers to wear truly unique clothes.
Our entire production takes place in Lodz Province, therefore we can proudly say our products are 100% Made in Poland. We cooperate with small, often even one-man, businesses and manufactories – and that means direct contact with people. Because of this, not only do we have an insight into the production of each and every detail and element, but we also gain knowledge and get help from experienced craftsmen. Very often we make friends with them and maintain warm relations. All these relations are important to us, starting from knitwear manufacturers, printers, cutters, seamstresses, to customers. We value honesty: in production, in quality, in design, in cooperation with people and, finally, in pricing. For us, Slow Fashion is a certainty that products will survive more than one season. Which, in turn, brings only positive effects, such as minimising waste and environmental pollution.