We are core of the dzieńdobry: Jaśmina Parkita and Norbert Serafin. Jaśmina’s mother Alicja and Tomiasz our friend helps us. Jaśmina professionally is a graphic and textile designer – she graduated from Fine Art Academy in Łódź. Norbert has a diploma in Film and Television Image Realization at Higher Art and Design School also in Łódź.
Before fashion we used to do totally different things. Norbert shot films and music videos for polish hip hop scene, Berlin’s vinyl record company Project Mooncircle or soloists such as Kasa Kasowski. In 2015 he won main prize as a camera operator on international film festival OFF CAMERA in Krakow. He has passion for analogue photography and he is seen running with the camera. Jaśmina used to do graphic and illustrations, she created album covers for artists such as Czesław Śpiewa, Happysad, Artur Andrus, Magda Umer or Indios Bravos, children book illustrations, newspaper illustrations for Gazeta Wyborcza or Charaktery. She is also doing a scenography and costumes cooperating with Kielce Dance Theatre. In her portfolio she has several individual and group exhibitions.
Jaśmina: “I used to draw and paint since my childhood, apart from that I was very interested in textiles. As a small girl and later teenager I recycled all my clothes – I cutted, painted and pierced them. That’s why after long period of dealing only with 2D graphic I decided to join Textile and Fashion Department in Łódź, to move my graphic creation on clothes and things.
The idea to print Jaśmina’s graphics on clothes came up from Norbert: “Chains had any interesting sweatshirts or T-shirts to offer. One day I took graphics, found printshop and I made few clothes for myself. More and more friends wanted such clothes for themselves and because of that we made our first big lot of T-shirts. In such circumstances in 2012 dzieńdobry brand was born.
The name DZIEŃDOBRY was invented quite freely. It’s purpose is to release positive energy. Most important for us was that it is Polish, funny and well associated. Phrase “dzień dobry” is kind welcome and wish of a good day. We want that with help of our clothes every day was good.
In first year of dzieńdobry we did everything spontaneously and intuitively – for example we dyed T-shirts in huge pots on the stove, after Jaśmina handmade recycled it on a sawing machine, which was borrowed from Tobiasz. We secretly screened on fabrics in the Academy’s lab after classes. After some time dzieńdobry developed to such extend, that homemade production overwhelmed us and we started small works, which would help us in production. For our luck in Łódź textile design is still functioning quite well – small sawing workshops and manufactories still exists, and co-create our tiny collections.
At the moment we focus mainly on patterns. We try to make them unique. We transfer them into our classic cut T-shirts, sweatshirt, skirts, jackets and coats and we are working on developing additional sets such as backpacks, scarfs, kidneys etc. We focus on simple cuts and relaxed, comfy style. Comfort and colour is important to us. We want make our clients feel freely and at the same time exceptionally.
Dzieńdobry is developed in a spirit of Slow Fashion, which brings us satisfaction and happiness. And besides us it gives happiness to others. We love to talk with clients of dzieńdobry, who truly enjoy their new unique clothes. It is very important for us – uniqueness and originality of our products, limited amount of each set, which makes clients feel they purchased unique clothes.
Whole production take place in Łódź area, and that’s why we can proudly define our products as 100% Made in Poland. We work with small, often even single-person workshops and manufactures, which means direct contact with the person who produces for us, for example, knit or tags. Thanks to this, it is not enough that we have an insight into the production of individual elements from scratch, we gain knowledge and help from experienced craftsmen, but also very often make friends and maintain cordial relationships. What is important for us is contact with people – from producers of knitwear, printers, cutters, seamstresses to customers and honesty – in production, in quality, in design, in cooperation with people and finally in the price. Slow Fashion is our confidence that the products will survive more than one season, which is followed by positive elements, such as minimalizing the amount of rubbish and environmental pollution.